About Me
I am a highly accomplished IT professional with over 12 years of experience, specializing in Salesforce, Data Analytics, Cloud Development, and Software Engineering. My passion lies in leveraging technology to solve complex business problems, enhance operational efficiency, and drive digital transformation.
As a 7x Salesforce Certified Expert and 3x Trailhead Ranger, I have a deep understanding of Salesforce Sales Cloud, Marketing Cloud, Integration Technologies, and AMPScript development. Over the years, I have worked with national and international clients, helping businesses optimize their marketing automation, data visualization, and cloud-based workflows.
I thrive on building scalable, high-performance applications that enable businesses to unlock the true potential of their data. My technical expertise includes:
- Salesforce Development & Consulting – Certified in multiple Salesforce domains, specializing in CRM Analytics, Marketing Cloud, and Application Development.
- Data Engineering & Cloud Computing – Expertise in Python, Spark, Palantir, Power BI, Tableau, SQL, and various cloud platforms to streamline data processing and business intelligence.
- Software Development & Automation – Proficient in JavaScript, PHP, SQL, NoSQL, and REST API development for building intelligent, data-driven applications.
- AI & Machine Learning Integration – Passionate about applying AI in data analytics to optimize decision-making and drive business growth.
I have played multiple roles throughout my career—from Software Engineer to Technical Lead and Entrepreneur. Currently, I am the Founder and Tech Lead at Unifier Innovation Pvt Ltd and Kinvin Global Services Pvt Ltd, where I drive cutting-edge innovations in software development, cloud computing, and data analytics.
Academic & Educational Contributions
2005
Bachelor of Science (Mathematics)
Developed strong analytical and logical reasoning skills, which played a crucial role in my transition into data analytics and computational technologies.
2005 - 2008
Master of Computer Applications (MCA)
Mentored teams, optimized PySpark code, led data ingestion and analytics.
2010 - 2012
M.Tech (Computer Science & Engineering)
Specialized in advanced computing, system architecture, and software development methodologies, strengthening my foundation in problem-solving and research.
Present
Post Graduate Certificate Program in Applied Data Science & AI, IIT Roorkee
Currently enhancing my expertise in Data Science and Artificial Intelligence, focusing on cutting-edge analytical techniques, machine learning, and AI-driven solutions.
Professional Journey & Achievements
Founder & Tech Lead
Unifier Innovation Pvt Ltd | Kinvin Global Services Pvt Ltd
Developed strong analytical and logical reasoning skills, which played a crucial role in my transition into data analytics and computational technologies.
Salesforce Marketing Cloud
Technical Lead
Mentored teams in Salesforce Marketing Cloud and Integration Technologies Optimized PySpark code and ML models for data processing and accuracy Managed data ingestion from multiple sources into centralized DataLake
Agriclime Project
Consultant
Engineered dynamic content & personalization using SSJS and AMPscript Designed Journey Builder Flows & Automations for seamless customer engagement Developed data-driven email campaigns, tracking reports, and SQL-based analytics Implemented FTP setup & data extractions for smooth data movement
Aetna Inc.
Senior Business Analyst
Designed Salesforce Marketing Cloud solutions for an American healthcare giant Led data segmentation, automation studio setups, and campaign tracking Created AMPscript-based dynamic email campaigns Engineered SQL queries & optimized marketing performance metrics
Godrej Marketing Campaign
Software Engineer
Managed subscriber database, email campaigns, and customer data insights Developed Apex classes, triggers, and security models in Salesforce Implemented Marketing Cloud automations, mobile push campaigns, and A/B testing
Academic & Educational Contributions
Assistant Professor at BIMT College, Meerut (2009-2016) Progressed from Lecturer to Associate Professor in MCA & BCA Departments Specialized in Database Management, Programming, and Cloud Technologies.
My Projects
Here are some of the high-impact projects I have worked on.
UNIBILLAPP
UNIBILLAPP is a smart GST billing application that helps businesses streamline financial transactions with ease.
Agriclime
Agriclime implements dynamic content personalization strategies to help agricultural businesses manage weather-related risks.
Aetna Inc.
Aetna Inc. developed and optimized Seminar Submission Management systems, handling automation workflows and journey builder flows.
Godrej Properties
Godrej Properties Limited designed data-driven marketing campaigns for targeted customer engagement and sales optimization.
Capabilities
Driving digital transformation, one solution at a time!
Salesforce Mastery
Proficient in Salesforce Marketing Cloud, Sales Cloud (Admin/Development), and AMPScript with deep expertise in CRM solutions, automation, and data-driven marketing strategies. Skilled in Salesforce integration, ensuring seamless data flow across platforms.
Data Analytics & Engineering
Extensive experience in Python, SQL, PL/SQL, PySpark, Power BI, Tableau, and Looker, enabling data-driven decision-making and insightful business intelligence solutions. Adept at designing ETL pipelines, data processing, and visualization.
Database & Cloud Platforms
Strong command over SQL Server, MySQL, NoSQL, Palantir, and SAP HANA, ensuring efficient database management, query optimization, and data warehousing solutions. Expert in handling cloud-based architectures and scalable storage.
Development & Coding
Skilled in JavaScript, PHP, Apex, SSJS, AMPscript, bringing automation and customization to web applications, Salesforce implementations, and cloud-based solutions. Well-versed in Git for version control and FileZilla for secure file management
Leadership & Mentorship
Proven experience as a Technical Lead, Founder, and Educator, guiding teams in multiple organizations. Passionate about mentoring professionals, conducting training sessions, and fostering a culture of continuous learning and innovation.
Project Management & Consulting
Hands-on experience in handling enterprise-level projects, providing consultation, strategic planning, and end-to-end execution. Expertise in aligning technology with business objectives to drive efficiency and growth.
Selected Works
I hold multiple industry-recognized certifications:
Salesforce Certified App Builder & Administrator
Skilled in building custom apps and managing Salesforce configurations to streamline business processes.
Salesforce Certified CRM Analytics & Einstein Discovery Consultant
Expert in leveraging CRM Analytics and Einstein Discovery for predictive insights and data-driven decisions.
Salesforce Certified Platform Developer I
Proficient in developing Apex code and Lightning components for custom Salesforce solutions.
Salesforce Certified Marketing Cloud Consultant
Specialized in designing, automating, and optimizing Salesforce Marketing Cloud solutions for impactful customer journeys.
Oracle Certified Associate PL/SQL Developer
Experienced in crafting optimized PL/SQL programs and managing Oracle database solutions.